Udacity Digital Marketing Program
Digital Marketing Final Project
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation. PDF
Conducted an SEO Audit
Performed an audit of a website, recommended actions to improve the website’s ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements. PDF
Ran a Facebook Campaign
Created, managed, and monitored an advertising campaign on Facebook for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI. PDF
Create an AdWords Campaign
Created, executed, and monitored a search engine marketing campaign on AdWords for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI. PDF
Market with Email
Planned and prepared an email marketing campaign which included drafting an email, using Mailchimp to create the campaign, and evaluation of the email campaign results. PDF